The natural SEO methodology at Hangar 17
Understand your professional context and your marketing strategy
All work of natural SEO carried out by Hangar 17 starts by a precise and exhaustive audit of your marketing strategy and your objectives in terms of communication and image. This first analysis enables the SEO (Search Engine Optimization) team of Hangar 17 to acquire a perfect comprehension of your activity and constraints which are related to it.
Analyze the structure of your internet site and its position on the search engines
The SEO Hangar 17 team performs an analysis of the structure of your site, its content and its current position on the internet compared to the competition. It also evaluates the pertinence of the key works initially retained (words and expressions) and their occurrence in the queries performed on the main search engines (Google, Yahoo, Msn). These elements enable to determine under which conditions the SEO strategies should be planned.
The different stages of analysis phase of SEO are as follows:
Analysis of the structure of the site
Analysis of the description of the pages of the site and their presentation (HTML code)
Analysis of the content and SEO development
Analysis of the pertinence of the incoming and outgoing links of the site
Analysis of the position and current competition for the site on the search engines according to the initially provided key words.
Analysis of the pertinence of the initial key words (competition, occurrence in the queries of internet users...)
Sending the analysis and positioning report
Define the natural SEO strategies according to your marketing objectives
The definition of all strategies of natural SEO is carried out based on the specificity of your site, the competition to which it is subjected, and your marketing objectives:
Is this an event site, with limited life span, or a perennial site, representing your brand, activity or your know-how?
Does your activity domain face strong competition on the web, or on the contrary, is it under-represented?
Is the content of your pages regularly increased and updated or are frequently renewed products presented?
Is the diffusion of content preferred with respect to the popularity of site itself and its visibility on the net?
All the technical solutions useful for correct positioning of your brand on internet will be provided by taking into account the possible developments of the indexing and classification criteria by the search engines. The SEO team of Hangar 17 implements the latest and most innovative technology for natural SEO.
Improve the structure, presentation and content of your site: SEO optimization
From the structural and contextual point of view, the SEO improvement of your site could be proposed to you. In case of a site directly designed by Hangar 17, this step will not be necessary because of the problems related to the natural SEO wouls have been taken into account upstream of its development. In the contrary case, all the improvements necessary for good visibility of the site will be implemented:
Redefinition of new key words / expressions for each of pages of the site
Redefinition of titles and descriptions
SEO Optimization for presentation of pages
SEO rewriting of URL for each of the pages (URL rewriting)
Creation of a new site map and optimization of the file robot.txt
Verification and test of the site after modification
Submit your site on the directories: Natural SEO and manual submission
The directories are selected according to popularity, visibility and quality criteria (editorial and structural….). The submission of site is performed in an exclusively manual manner; the information submitted should be varied and corresponds to the submission criteria specific to each directory. The natural SEO is regularly carried out, during the entire life span of the site, in order to maintain the site at a good place on the search engines.
The steps for submission are the following
Submission of site map on the main search engines
Preparation of description (suitable size and content)
Manual submission of the site on the quality directories
Submission of flow (according to the retained strategies)
Event promotion of the site (buzzing)
Registration of the site in social networks
Exchange of links with the sites (other than directory) selected for the quality and pertinence of their content, as well as for their popularity.
Evaluate the development of positioning of your Internet site
Every month, the SEO team registers the positions obtained by your site and analyzes the evolution of its popularity. This step enables to control the pertinence of key words and on the merit of implemented measures in order to provide it, if required, with necessary corrections or modifications.
Analyze the development of positioning for each key word
Comparison of analysis results with preceding results
Edition of positioning and viewership reports of the site
Sending the reports, possibly with new proposals concerning the strategies of natural SEO to be implemented
Optimize the natural SEO strategies
The SEO team optimizes and refines its natural SEO strategies by taking into account the results obtained previously, from the evolution of your requirements and your proposals.
Optimization of key words and expressions
Preparation of new descriptions
Possible request, at your departments, for new contents or new resources
Implementation of most suitable and innovative SEO techniques.
Monitor the SEO of your site and maintain the visibility on the internet
Throughout the duration of its publication, the natural SEO is the single means to guarantee the good visibility of your site on Internet. Performed daily by our SEO team, the monitoring of the site enables to consolidate the good positions acquired and to obtain new ones for the more competitive key words.
Regular monitoring of registrations in progress and the presence of the site on the directories
Verification of the articles submitted in the directories and correction or update of descriptions if necessary
Study of impact of the evolution of positioning of the site on its viewership and its popularity
Look on the key words and on the competitive SEO techniques
Validation of the adequacy of the natural SEO in progress with the new strategic and commercial orientations of your company.
This is a presentation of possible multiple option for our natural SEO methodology and is in no way contractual.