The natural SEO methodology at Hangar 17



Understand your professional context and your marketing strategy

All work of natural SEO carried out by Hangar 17 starts by a precise and exhaustive audit of your marketing strategy and your objectives in terms of communication and image. This first analysis enables the SEO (Search Engine Optimization) team of Hangar 17 to acquire a perfect comprehension of your activity and constraints which are related to it.

Analyze the structure of your internet site and its position on the search engines

The SEO Hangar 17 team performs an analysis of the structure of your site, its content and its current position on the internet compared to the competition. It also evaluates the pertinence of the key works initially retained (words and expressions) and their occurrence in the queries performed on the main search engines (Google, Yahoo, Msn). These elements enable to determine under which conditions the SEO strategies should be planned.

The different stages of analysis phase of SEO are as follows:

Soumission du site-map sur les principaux  moteurs de rechercheAnalysis of the structure of the site
Soumission du site-map sur les principaux  moteurs de recherche Analysis of the description of the pages of the site and their presentation (HTML code)
Soumission du site-map sur les principaux  moteurs de recherche Analysis of the content and SEO development
Soumission du site-map sur les principaux  moteurs de recherche Analysis of the pertinence of the incoming and outgoing links of the site
Soumission du site-map sur les principaux  moteurs de rechercheAnalysis of the position and current competition for the site on the search engines according to the initially provided key words.
Soumission du site-map sur les principaux  moteurs de recherche Analysis of the pertinence of the initial key words (competition, occurrence in the queries of internet users...)
Soumission du site-map sur les principaux  moteurs de rechercheSending the analysis and positioning report

Define the natural SEO strategies according to your marketing objectives

The definition of all strategies of natural SEO is carried out based on the specificity of your site, the competition to which it is subjected, and your marketing objectives:

Soumission du site-map sur les principaux  moteurs de rechercheIs this an event site, with limited life span, or a perennial site, representing your brand, activity or your know-how?
Soumission du site-map sur les principaux  moteurs de rechercheDoes your activity domain face strong competition on the web, or on the contrary, is it under-represented?
Soumission du site-map sur les principaux  moteurs de rechercheIs the content of your pages regularly increased and updated or are frequently renewed products presented?
Soumission du site-map sur les principaux  moteurs de rechercheIs the diffusion of content preferred with respect to the popularity of site itself and its visibility on the net?
Soumission du site-map sur les principaux  moteurs de rechercheAll the technical solutions useful for correct positioning of your brand on internet will be provided by taking into account the possible developments of the indexing and classification criteria by the search engines. The SEO team of Hangar 17 implements the latest and most innovative technology for natural SEO.

Improve the structure, presentation and content of your site: SEO optimization

From the structural and contextual point of view, the SEO improvement of your site could be proposed to you. In case of a site directly designed by Hangar 17, this step will not be necessary because of the problems related to the natural SEO wouls have been taken into account upstream of its development. In the contrary case, all the improvements necessary for good visibility of the site will be implemented:

Soumission du site-map sur les principaux  moteurs de rechercheRedefinition of new key words / expressions for each of pages of the site
Soumission du site-map sur les principaux  moteurs de rechercheRedefinition of titles and descriptions
Soumission du site-map sur les principaux  moteurs de rechercheSEO Optimization for presentation of pages
Soumission du site-map sur les principaux  moteurs de rechercheSEO rewriting of URL for each of the pages (URL rewriting)
Soumission du site-map sur les principaux  moteurs de recherche Creation of a new site map and optimization of the file robot.txt
Soumission du site-map sur les principaux  moteurs de rechercheVerification and test of the site after modification

Submit your site on the directories: Natural SEO and manual submission

The directories are selected according to popularity, visibility and quality criteria (editorial and structural….). The submission of site is performed in an exclusively manual manner; the information submitted should be varied and corresponds to the submission criteria specific to each directory. The natural SEO is regularly carried out, during the entire life span of the site, in order to maintain the site at a good place on the search engines.

The steps for submission are the following

Soumission du site-map sur les principaux  moteurs de rechercheSubmission of site map on the main search engines

Soumission du site-map sur les principaux  moteurs de recherchePreparation of description (suitable size and content)

Soumission du site-map sur les principaux  moteurs de rechercheManual submission of the site on the quality directories
Soumission du site-map sur les principaux  moteurs de recherche Submission of flow (according to the retained strategies)
Soumission du site-map sur les principaux  moteurs de recherche Event promotion of the site (buzzing)
Soumission du site-map sur les principaux  moteurs de rechercheRegistration of the site in social networks
Soumission du site-map sur les principaux  moteurs de rechercheExchange of links with the sites (other than directory) selected for the quality and pertinence of their content, as well as for their popularity.

Evaluate the development of positioning of your Internet site

Every month, the SEO team registers the positions obtained by your site and analyzes the evolution of its popularity. This step enables to control the pertinence of key words and on the merit of implemented measures in order to provide it, if required, with necessary corrections or modifications.

Soumission du site-map sur les principaux  moteurs de rechercheAnalyze the development of positioning for each key word
Soumission du site-map sur les principaux  moteurs de recherche Comparison of analysis results with preceding results
Soumission du site-map sur les principaux  moteurs de rechercheEdition of positioning and viewership reports of the site
Soumission du site-map sur les principaux  moteurs de rechercheSending the reports, possibly with new proposals concerning the strategies of natural SEO to be implemented


Optimize the natural
SEO strategies

The SEO team optimizes and refines its natural SEO strategies by taking into account the results obtained previously, from the evolution of your requirements and your proposals.

Soumission du site-map sur les principaux  moteurs de rechercheOptimization of key words and expressions
Soumission du site-map sur les principaux  moteurs de recherche Preparation of new descriptions
Soumission du site-map sur les principaux  moteurs de recherchePossible request, at your departments, for new contents or new resources
Soumission du site-map sur les principaux  moteurs de rechercheImplementation of most suitable and innovative SEO techniques.

Monitor the SEO of your site and maintain the visibility on the internet

Throughout the duration of its publication, the natural SEO is the single means to guarantee the good visibility of your site on Internet. Performed daily by our SEO team, the monitoring of the site enables to consolidate the good positions acquired and to obtain new ones for the more competitive key words.

Soumission du site-map sur les principaux  moteurs de recherche Regular monitoring of registrations in progress and the presence of the site on the directories
Soumission du site-map sur les principaux  moteurs de rechercheVerification of the articles submitted in the directories and correction or update of descriptions if necessary
Soumission du site-map sur les principaux  moteurs de rechercheStudy of impact of the evolution of positioning of the site on its viewership and its popularity
Soumission du site-map sur les principaux  moteurs de rechercheLook on the key words and on the competitive SEO techniques
Soumission du site-map sur les principaux  moteurs de rechercheValidation of the adequacy of the natural SEO in progress with the new strategic and commercial orientations of your company.

 

This is a presentation of possible multiple option for our natural SEO methodology and is in no way contractual.